About Us

Relish the enrichment within you

It was initiated when our founder Mr Siraj Ul Haq saw an opportunity to transform the way beverage ideas become reality. He saw personally the complexity and pitfalls of the beverage industry and its consumer demand for high quality blends. They knew there had to be a better way than trial by fire and learning from mistakes.

Since 2017, East Coast International has become a fastest growing food and beverage company in India. Based in Chennai – Tamil Nadu, India. We have come up with two international quality brands Herrlich Tea and Coffee Man Roasters which is already left a strong footprints in South India, Malaysia and Arabian countries. We have one of the best specialty and commercial coffee roasters which produce unique blends.

The Brand

Herrlich Tea is made from leaves handpicked from the finest tea gardens of India to create innovative, healthy, and flavorful blends. In every steaming cup of tea, we offer you a perfectly exceptional taste, extraordinary aroma, and unswerving flavor. A rich cup of black tea, a gentle cup of green tea, or a relaxing cup of herb tea we place before you only the best of products that will enrich your body and soul.

Herrlich tea is not just a moment of everyday pleasure but real tea, a bundle of goodness inspired by the timeless wisdom of this country. Our blends are created from recipes of ancient Indian medicine and in every sip, you will experience the healing power of nature at its best.

It's all about being in the moment, feeling completely relaxed and centred, letting go of the hectic world around you, either alone or with loved ones.

Real Chai, Enjoy!

We manufacture 100 % natural ingredients from the most authentic growers and vendors. We do 100 % natural blending to keep intact the rich aroma, taste, and goodness of herbs and tea leaves.

Our Herrlich Tea is a handcrafted natural blend of selected whole herbs and Granulated black tea leaves (ctc) sourced from various parts of India does not carry any artificial flavours, colours, scents or extracts.


Our Tea comes protected inside an airtight container, packaged carefully in a stylized pack.

Our Specialty

At Herrlich, we believe that no one should settle for an ordinary cup of tea/coffee, especially when it is an obligatory worldwide. We strive to bring you a relishing experiences. We source our ingredients directly from certified organic farms.

Food and Wellness industry prospers on increasing the shelf life of products artificially by adding more chemicals. Herrlich believes to be change maker.  Our products are handcrafted and packaged in micro batches for premium freshness. Each garden we work with is on a mission of sustainability. We source from organic gardens only. Organic keeps pesticides and preservatives away and guarantees authenticity to your cup of tea and coffee. 

Harvest

Our tea is handpicked by trained harvesters in the right season from the right altitude to retain texture and shape of the leaves and ensure maximum taste.

Process

Utmost care is taken during the heating, de enzyme and rolling of the leaves to preserve the quality and flavour.

Origin

The origin of plants themselves are also considered to be an important factor and hence our experts choose the tea from the right place to achieve the finest of flavours.

We source and manufacture our products locally and they are 100% Natural- No Artificial Colors, no Artificial Fragrance and most importantly No Harmful Pesticides or Preservatives.

Loved by Many..

brilliant balance of flavors

Apple tea was a brilliant balance of flavors. The freshness of the apple complemented the traditional energy of tea.

Prof. L . Kannan

Professor of Practice, Indian Institute of Technology Madras

If Spring was a tea…Herrlich Tea!

I can’t believe how clean tasting this Herrlich Tea’s Masala Chai is! The flavor is seriously out of this world, and I love having a cup daily to relax. I’ll buy more when this batch runs out.

Mohamed Z Anas

Founder & CEO, Halal Asia Services LLP, India | Founder & MD, MAB Accounting & Auditing LLC, UAE, Saudi Arabia & EastAfrica. | CEO, BURAK MENA Exports LLC, Dubai, UAE

really it is excellent in taste..

Being a cinematographer I used to go different  places and taste different food now I had a chance to taste hibiscus tea really it is excellent in taste and good aroma makes me to feel a good mood thanks to  herrlich brand for making a good and healthy product.

Umasudhan

Cinematographer